Text + image

<h2 style="white-space:pre-line">The Problem | A $100+ Billion Donor Retention Crisis</h2>
The Facts:
<ul>
<li>43% - U.S. donor retention rate (FEP 2024)</li>
<li>19% - First-time donors who give again (FEP 2024)</li>
<li>$593B - Total U.S. charitable giving (Giving USA 2024)</li>
<li>96% - Gains offset by losses through attrition (FEP 2024)</li>
</ul>
The math is stark: losing ~60% of donors annually from $392B in individual giving creates massive preventable losses for the sector.

DonorSight AI



**HERO SECTION**

**Headline:**
The AI solution for nonprofits losing $100+ billion annually to preventable donor attrition

**Subheading:**
Every year, U.S. nonprofits watch 57.4% of their donors disappear. DonorSight AI applies machine learning to predict donor behavior and generate personalized retention strategies—before it's too late.

**CTA Button:** Join Our Pilot Program

---

**THE PROBLEM SECTION**

**Headline:** For every 100 donors gained, nonprofits lose 99

**Content:**
The nonprofit sector faces a retention crisis. With donor retention at just 42.6% and new donor retention at 19.4%, the U.S. alone loses over $100 billion annually to preventable attrition. Organizations spend 5-10x more acquiring new donors than retention would cost, yet 96% of apparent gains merely offset losses.

**Key Statistics:**
- 42.6% overall donor retention rate (down from 50% in 2008)
- 19.4% first-time donor retention 
- $100+ billion lost annually in the U.S.
- 5-10x higher cost to acquire vs. retain donors
- 69% of first-time donors globally never give again

---

**OUR SOLUTION SECTION**

**Headline:** Machine learning meets behavioral science

**Content:**
DonorSight AI brings proven ML approaches to nonprofit donor retention. We build custom models trained on your organization's unique donor patterns, combining advanced algorithms with behavioral insights from research across 25,000+ nonprofits and 125 million donation transactions.

**How It Works:**
1. **Upload Your Data** - Any format works: CSV, Excel, or CRM export
2. **Custom Model Training** - ML algorithms learn your unique donor patterns
3. **Risk Identification** - Spot at-risk donors while there's still time to act
4. **Action Playbooks** - Get personalized strategies based on proven retention research

**What You Receive:**
- Individual donor risk scores
- Executive dashboard with financial impact analysis
- Personalized re-engagement scripts and email templates
- Implementation timeline with priority segments
- ROI projections based on retention research

---

**THE OPPORTUNITY SECTION** (for VCs)

**Headline:** A $592 billion market waiting for innovation

**Market Size:**
- $592.50 billion - U.S. charitable giving in 2024
- 1.5 million nonprofits in the U.S. alone
- $1+ trillion global charitable giving market
- $200-300 billion estimated global attrition losses

**Why Now:**
- Retention rates at historic lows and declining
- ML achieving 85-95% accuracy in churn prediction across industries
- Nonprofits finally embracing data-driven approaches
- Proven retention strategies show 45-75% success rates

**Business Model:**
- SaaS platform with per-organization pricing
- Pilot program launching with select nonprofits
- Scalable across organization sizes and geographies

---

**PILOT PROGRAM SECTION**

**Headline:** Shape the future of donor retention

**Content:**
We're selecting pioneering nonprofits to join our exclusive pilot program. Help us validate and refine AI-powered retention while gaining early access to potentially game-changing technology.

**Ideal Pilot Partners:**
- 5,000+ active donors
- 2+ years of giving history  
- Commitment to innovation
- Desire to lead sector transformation

**Pilot Benefits:**
- Special founder pricing
- Direct collaboration with our team
- Influence product development
- First access to new features

**Application Form Fields:**
- Organization Name
- Number of Active Donors
- Your Role
- Email Address
- Current retention rate (optional)
- Biggest retention challenge (optional)

---

**ABOUT/CREDIBILITY SECTION**

**Headline:** Built on proven research and technology

**Content:**
DonorSight AI combines cutting-edge machine learning with the most comprehensive donor behavior research available. Our approach draws from:

- Analysis of 125 million donation transactions
- Research from 25,000+ nonprofits
- Proven strategies achieving up to 920% improvement in donor response
- Machine learning methods with 85-95% accuracy in similar applications

**Data Security:**
Your donor data is protected with enterprise-grade security. No integration required—we work with your existing files while maintaining complete confidentiality.

---

**FOOTER CTA**

**Headline:** Every day without action costs your mission thousands

**Content:**
The average nonprofit loses $12,700 daily to preventable donor attrition. Start identifying and saving your at-risk donors today.

**Button:** Request Pilot Access

**Contact:** lauren@donorsight.ai